Refresh of the Dekuyper brand website and tie in with evite.
The "Bump it UP" campaign was a year long initiative to co-brand evite seasonal and holiday impressions with Dekuyper branded artwork and offerings. Users who chose Dekuyper branded invitations were able to use the Dekuyper website for party planning, drink recipes, theme ideas and promotions for an integrated holiday party experience.
Metrics went from hundreds of unique users at the beginning of the year, to over 14,000 by years end. Dekuyper had a strong presence in the industry market and this initiative served to vastly elevate the Dekuyper brand's presence in the eyes of the retail consumer.